Green Cup is a conceptual brand identity design project for recyclable cardboard tableware, developed around the relationship between product, material and visual perception.
The identity combines a distinctive G monogram with a leaf motif, creating a recognisable visual connection between the brand name, the recyclable material and the product's purpose.
The visual identity system extends beyond the logo through a recurring leaf pattern, typography, colour palette and material-led applications across tableware, packaging and printed communication.
The result is a cohesive brand language designed to work consistently across physical products, packaging and marketing communication.