I’m Teodora Vasileva, a brand designer specialising in minimalist logo design and visual identity systems for startups, boutique brands, and slow lifestyle businesses.
Services I offer include logo design, brand identity systems, and supporting visual assets.
I focus on creating clean and thoughtful visual identities built on clarity, balance, and strong typography.
I believe that strong visual identities are built on simplicity and purpose. A well-designed brand should feel refined, adaptable, and easy to recognise across different platforms and materials.
I work primarily with start-ups, independent businesses, and boutique brands that value aesthetics, detail, and carefully crafted design.
My approach to design is structured but collaborative. Each project begins with understanding the brand’s story, values, and audience. From there I develop visual concepts that translate these ideas into a clear and consistent visual identity.
Alongside client work, I also create free icon resources and design assets that can be used in personal and commercial projects. These resources reflect my interest in creating simple, useful design tools for digital products and visual communication.
If you are looking for a brand designer to help you create a clear and elegant visual identity, feel free to get in touch to discuss your project.
Beyond Design:
Lifelong learner: I enjoy studying and applying new ideas, with a focus on practical knowledge and continuous improvement.
Sports: I enjoy staying active, and swimming is where I feel most focused and balanced.
Art: I create vector illustrations and icon sets and contribute artwork to iStock.
Some of my illustrations have been featured on Smashing Magazine and are available as free wallpapers.