In a world that rushes forward, beauty can lose its meaning. Fast trends and noisy visuals often leave brands feeling disconnected - and their audience untouched.
Concept & Symbolism:
Ginkgo leaf - an ancient symbol of longevity, strength, and quiet endurance.
Infinity loop - endless cycle of renewal and balance.
Together - a visual union of these elements resonates with the brand’s "slow" philosophy.
Visual Identity: a minimalist emblem where the organic curves of the ginkgo leaf flow into the smooth form of an infinity loop.
Philosophy: I believe beauty isn’t found in speed, noise, or perfection. It lives in stillness. In thoughtful rituals. In the textures and tones that make you pause. Lilla is more than a beauty brand - it’s a return to softness. A reminder that true beauty grows with time.
Lilla Slow Beauty is designed to awaken a sense of: Slowness. Care. Intentional Beauty.
*Mock-ups and scenes are created with the help of AI to reflect the brand’s essence.
